The Super Bowl has traditionally been an opportunity for studios to showcase their upcoming film slates to audiences that they usually won’t reach. Over the last few years things have shifted, with a mishandled pandemic messing up theatres and studios backing off on rolling out big trailers during the big game commercial breaks. This year there was another shift, as the “trailers” shown during the game were designed to be teasers for full trailers that were then released online. It may have been annoying, but the spots did offer new looks to what’s coming to big screens in 2024. Here’s how it all landed in The Good, The Bad, and The Glorious:
THE GOOD
KUNG FU PANDA 4 – This one was strategically placed near the end of the game, right when the world was glued to the TV. Some new footage and recycled from the first trailer was seen here.
A QUIET PLACE: DAY ONE – This prequel to the sci-fi/horror series ran just before kickoff, and featured some new shots, including some new looks at the invading creatures.
THE FALL GUY – This re-hash of the 1980’s TV show was rightfully focused on its two stars, Ryan Gosling and Emily Blunt. Lots of action and banter between the two leads.
MONKEY MAN – This action thriller directed by Dev Patel has been flying under the radar so far this year, and this quick spot showcased the upcoming action.
KINGDOM OF THE PLANET OF THE APES – Disney, who owns 20th Century Fox, home of the Apes Franchise, didn’t do much this year, but they delivered well on this spot which gave us some new footage of the walking, talking, and warring apes.
THE BAD
IF – This live-action/animated hybrid has a high concept of a young girl who can see people’s imaginary friends, and this trailer did a poor job in selling it. Just a random hodgepodge of shots that just made it look like Barney and his friends got loose.
TWISTERS – This standalone sequel to the 1996 TWISTER looked like it was edited by a tornado, with footage coming in all random and chaotic directions.
You get negative points for not showing up. Warner Bros. couldn’t be bothered to showcase their upcoming DUNE PART 2, Sony Pictures passed up a chance to promote their weird-looking MADAME WEB (opening this week), and Disney did not promote MOANA 2 or INSIDE OUT 2.
THE GLORIOUS
DEADPOOL AND WOLVERINE – Our first look at the third DEADPOOL film with his pal Wolverine was one of those that directed everyone to go online to see the full trailer, but what we got during the game was swift and sharp. All new footage, action, laughs, and a familiar silhouette that was enough to have people diving for their phones.
WICKED: PART ONE – The long-awaited adaptation of the famed stage musical had it’s very first unveiling to the world, with wonderful and colorful shots of the witch and the land of Oz. Music, charm, and movie magic was on full display, and was the one trailer that put in the most effort.
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Super Bowl LIX will be February 9th, 2025.
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