Earlier this month, this Blogger was pleased to take in a
big-screen presentation of Steven Spielberg’s 1981 classic, RAIDERS OF THE LOST
ARK. This was not a wide-release and was part of Cinemark Theatre’s Classic Series, where older films are
run on the big-screen in a digital format. It was a great experience, and was a
reminder of just how powerful the big-screen can be; things look better, little
details can be seen, and the sound is outstanding.
On the big-screen, even the most familiar films, the ones we’ve seen thousands
of times, can seem like new again.
Years ago, this Blogger’s Mom often said that there should
be theatres which only run old movies. Re-releasing an older film back into a
theatre has been going on for years, but the presentation was always hampered
by the technology available. If a theatre or theatres were to re-run RAIDERS on
the big-screen ten years ago, they would have to acquire the film print,
assemble it, and then hope to Asgard there is no damage. Even with no damage,
they are still dealing with a 20 or 30 year-old print which would likely suffer
from fading and dust. For theatres to deal with a re-release a decade ago, it
was a hassle. For customers, it would be disappointing as no one wants to sit
through a terrible looking movie.
The coming of digital projection has solved all of those presentation
issues and made the re-releases worthwhile for all parties involved. Gone are
the scratches, dust, and faded colors…and enter a pristine picture with
beautiful sound. In recent years, studios have sought to capitalize on this
tech by adding the element of 3D to older films; their thought process seemed
to be that no one would care to pay to see a movie on the big-screen that they
have already seen, or even own at home. The 3D element certainly added another
dimension, and the recent, fantastic conversions of Spielberg’s JURASSIC PARK (1993)
and James Cameron’s TITANIC (1997) were very successful.
But do you really need that 3D to make a re-release work?
Let’s swing back to our favorite swashbuckling archeologist. This Blogger’s
screening of RAIDERS OF THE LOST ARK (in 2D) was very well attended; maybe 80%
of the theatre was full…and that’s not bad. But the real surprise was that much
of the audience seemed to be newcomers; they gasped, cheered, laughed, and whooped
in all the right places. It was clear that there were many in attendance who
were seeing the film for the first time, and this made for a great communal experience;
sometimes there is nothing better than watching an old film with someone who
has never seen it before…so we can re-discover it through their eyes. This
Blogger looks forward to day when he can re-live some older films through the
eyes of his young Padawans…on the big-screen like he did.
The strength of a film goes a long way. Newcomers and
veterans know from the get-go that a very good movie can survive just fine in a
re-release in 2D, and while the 3D versions of JURASSIC PARK and TITANIC were
very well done, it would be nice to view them in the format that we first
discovered them in. Everyone has a favorite movie, and everyone most likely
fell in love with that movie on the big-screen…and there is nothing better than
falling in love again.
*
Cinemark is less than halfway through their current Classic Series lineup for this season.
Up next for re-release are SATURDAY NIGHT FEVER, DIRTY DANCING, and THE
GODFATHER PART I and II. Click here for more info on the Classic Series
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