FACT: Those who went to see BRAVE on the big screen this
past weekend were treated to a new trailer for the first film of Peter
Jackson’s THE HOBBIT adaptation. However, as a pirate once said to a princess,
don’t get excited. If you blinked, you probably missed it.
Although it is officially labeled as “trailer 2”, it is
essentially the same exact thing we were given back in December, with a few
edits. Some new and quick shots are inserted in place of others; scenes of
Bilbo peering through some foliage, and a quick shot of Gandalf leading the
company through the forest have replaced the shots of the troll attack and the
Gandalf/Thrain confrontation. Also gone are some smoking scenes. Other than
that, the narrative, music, and dialogue are identical to the original trailer.
The revelation came as a bit of a letdown to insiders who had been seeing
paperwork with “Hobbit Trailer 2” attached to the BRAVE release.
So why bother? It seems that the trailer cut-down was done
for family-friendly audiences expected to be in the theatre for BRAVE. The shots
which were replaced had scary imagery and smoking. The edits put the trailer
into a PG rating for the PG rated BRAVE (the original trailer was PG13).
OPINION: Ratings aside, those who decided to do a cut-down
on the trailer to make it kid-friendly must not have seen BRAVE, which despite
its rating, is loaded with scary stuff; bear-attacks, a creepy witch, skeletons
and threats of death are all over the film. THE HOBBIT footage actually comes
across as tame compared to some of the scenes in BRAVE.
Softening up a trailer for the kiddies is nothing new;
studios have been doing it for years. There is a fair amount of deception at
work here, all in the name of getting more assess in the theatre seats. In an
age of dwindling theatre-attendance, you can’t blame the studios too harshly
for scheming to get the younglings in the doors, especially with the MPAA
getting tougher and tougher with their ratings.
By all means let’s not shock the kiddies into therapy, and
maybe this isn’t a debatable issue as much as a statement of how cautious the
MPAA and the studios are now. This Blogger fondly remembers animated kids films
such as THE SECRET OF NIMH (1982, rated G) and WATERSHIP DOWN (1978, rated PG),
which featured cute talking animals who battled each other to the death;
bloodshed and on-screen character deaths were everywhere. The MPAA would never
let that type of film out with a PG or G rating today.
But will THE HOBBIT film itself be family friendly? It’s
predecessor, THE LORD OF THE RINGS (three films), were all rated PG13 for
intense battles and frightening images. Providing Peter Jackson sticks closely
to the source material (and we know he will), THE HOBBIT will be no different;
the film will be packed with goblins, trolls, a pissed-off dragon, and a battle
between five armies. You can certainly soften up a trailer, but you can’t
soften up this type of film.
What say you?
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