The Super Bowl movie trailers have been a reflection of the times in recent years. The aftermath of a mishandled pandemic had studios dialing things way back, sending minimal-effort trailers to the biggest game of the year. In recent years studios slapped out short teasers which directed everyone away from the game and over to socials to watch a longer trailer. This year, things seemed to drift away from that and back to high-effort trailers, where the game-plan is to surprise us and give us material we never saw coming. Here are the players and how they did last night in The Good, The Bad, and The Glorious:
THE GOOD
SCREAM 7 – This slasher franchise may have overstayed its welcome by about 20 years, but the new film has been rolled out well, with new footage, foreboding atmosphere, and a hero’s entrance for franchise star Neve Campbell.
HOPPERS – Disney and Pixar have their work cut out for them in selling this high-concept film where human minds “hop” into lifelike robot animals, and this trailer went a long way to do so. It made sense and was fun to watch.
PROJECT HAIL MARY – The Ryan Gosling-led adaptation of the popular novel summed up the plot nicely and didn’t reveal too much about the one character everyone is waiting for…
DISCLOSURE DAY – Steven Spielberg’s new UFO movie is wrapped up in mystery, and this trailer gave away just enough to intrigue.
THE SUPER MARIO GALAXY MOVIE – Not much to say other than cute and fun. They seem to be making the Toad characters like a new Minion.
THE BAD
MINIONS & MONSTERS – Speaking of Minions, this low-effort, blink-and-you-miss-it thing served only as a teaser to the longer trailer. Why make us turn away from the game?
You get negative points for not showing up. There were notable absences from AVENGERS: DOOMSDAY, and TOY STORY 5. There was also a missed opportunity for the Michael Jackson biopic MICHAEL to capitalize on Jackson’s iconic Super Bowl performance in 1993.
THE GLORIOUS
THE MANDALORIAN AND GROGU – STAR WARS is back home on the big screen this year, and they are off to a fantastic start with this trailer that pulled a brilliant bait-and-switch. It was set up like a standard beer commercial and then shifted. It was in the spirit of what we’re used to in Super Bowl commercials, and offered a nice surprise.
THE ADVENTURES OF CLIFF BOOTH – And there was no bigger surprise in this year’s Super Bowl movie trailers than this spot which continues the story of Brad Pitt’s character from Quentin Tarantino’s ONCE UPON A TIME IN HOLLYWOOD, Cliff Booth. QT wrote the script and David Fincher (SE7EN), is directing…and so far, things look spectacular. The time-period of the 1970’s is gloriously re-captured, and man does it look fun. The one trailer that no one saw coming.
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Super Bowl LXI will be February 14, 2027.

