This week, a
new and perhaps underappreciated development came out of Disney, who announced
that they have renewed their deal with IMAX to release their slate of movies up
to and including the year 2017. This means that this year’s STAR WARS EPISODE
VII: THE FORCE AWAKENS, and the upcoming as-yet untitled EPISODE VIII, and the
spin-off ROGUE ONE, will be released in IMAX.
The deal
will also include Marvel’s ANT-MAN, DR. STRANGE, CAPTAIN AMERICA: CIVIL WAR,
GUARDIANS OF THE GALAXY 2, and the third solo THOR film…not to mention Pixar’s
FINDING DORY, TOY STORY 4, and PIRATES OF THE CARIBBEAN 5.
The IMAX
format has the ability to capture and display images of far greater resolution
and size than traditional film systems (35mm and digital). In the past decade,
many feature films have been upgraded into IMAX format, while some, including
THE FORCE AWAKENS, have been partially shot in IMAX.
For STAR
WARS fans, this is certainly exciting news…because let’s face it, this is a
film franchise that was meant for the big screen. The original film in 1977 was
run on IMAX-sized screens, so in a way the Saga is truly coming home. If
successful, it could very well inspire other filmmakers to embrace the format
which has been laying around for decades and is seeing a minor resurgence.
Director Christopher Nolan has been doing his part in the comeback; filming his
own THE DARK KNIGHT RISES (2012) and INTERSTELLAR (2014) partially in IMAX.
It is important
for audiences to know the difference between a true IMAX screen and what cinema
multiplexes try to pass off as IMAX (often called LIE-MAX). While a LIE-MAX screen may still be bigger than the five-story height
of true IMAX, it is still bigger than the standard screen in any given theatre.
But still, this can be a very healthy move for the industry. In an age where
the average lazy-ass is satisfied with watching movies on a five-inch portable
device (ugh), anything that provides incentive to experience all films as they were meant to be
seen….on the big screen…is a vital one.
No comments:
Post a Comment
A few rules:
1. Personal attacks not tolerated.
2. Haters welcome, if you can justify it.
3. Swearing is goddamn OK.