With squillions of eyes on the small-screen for the event
which is the Super Bowl, the Gods of the big-screen have an opportunity to
showcase and tease their big releases for the upcoming year. With short(er)
time limitations, the studios have their work cut out for them in achieving
their ultimate goal, which is to sell their product. The ones who did it best
are the ones who showed-off their product the most while debuting something
new. Here are the good, the bad, and the glorious of Super Sunday’s movie
trailers…
The Good
NEED FOR SPEED – This film, based on a video game, seems to
be banking on the popularity of the FAST AND THE FURIOUS long-running
franchise, so racing cars is all it wants to sell. What made this trailer work
is that there was no music, and the editors used the revving of the car engines
to create a great, energetic, and rhythmic sequence. Great editing here.
MUPPETS MOST WANTED – Who doesn’t love The Muppets?
The Bad
THE AMAZING SPIDER-MAN 2 – Aside from the beginning and the
end, this Spider-spot was mostly recycled material from the previous trailer.
You would think that a big-nuts studio like Sony would show off their main
superhero a little more. Lazy effort which had more explosions than content.
NO-SHOWS – You get negative points for not showing up. There
were no trailers for the highly-anticipated X-MEN: DAYS OF FUTURE PAST, DAWN OF
THE PLANET OF THE APES, or GODZILLA.
The Glorious
CAPTAIN AMERICA: THE WINTER SOLDIER – By using the National
Anthem as its music, the trailer for our favorite star-spangled hero aired just
before the singing of said National Anthem, which makes it the most perfectly-timed
effort of the night. There is a fair amount of mystery still surrounding the
film’s plot, and the trailer managed to show off a lot without giving away too
much.
TRANSORMERS: AGE OF EXTINCTION – If the task of a trailer is
to sell its product by showing off and giving us new footage, then the trailer
for the 4th robots-in-disguise movie nailed it. We were given a
sizzle reel of special effects featuring fan-favorite robots doing (and riding)
awesome things while making time for the human faces. It was fast, eye-popping,
and gave the fans exactly what they want to see.
KURT RUSSELL LIVES – Not movie-trailer related at all, but
the Broadcast Gods found a way to un-earth the great Kurt Russell from his
semi-retirement. Russell provided the voiceover and on-camera work for the
Official Open to the big game. He was perfectly cast and his delivery was able
to make a few references to his own movies without bringing the cheese.
Hopefully more Movie Gods can entice Jack Burton/Snake Plissken/Wyatt Earp to
appear more often in the coming years.
What say you? 
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