Monday, April 30, 2012

Reel Awesome: The Hunt for The Batman

"They’ll hunt you…”

This resourceful Blogger was geek-ally pleased to hunt for, and find one of the thousands of elusive Bat-symbols spread out across the world; all part of Warner Bros. new viral marketing campaign for the upcoming THE DARK KNIGHT RISES.

Over at the official site (link provided), the Gotham Police Dept. is asking for help in capturing the vigilante known as the Batman. The site provides a complete dossier and arrest warrant for the Caped Crusader, along with a massive list of addresses worldwide where graffiti supporting Batman’s return is believed to exist. Tweeting or emailing photographic evidence of the marks will help Gotham’s Finest suppress support for the vigilante, but more importantly; for every photo sent, a new frame of the next trailer for THE DARK KNIGHT RISES will be revealed. When all the evidence is found, the full trailer will be revealed (it is not set to debut fully until May 4).
This is the type of stuff that movie-geeks should be eating up. It’s cool, it’s fun, and brings a sense of real-ness to the movie. This is how you market a film!

Join the hunt:

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