www.cinematical.com is reporting of a minor uproar leading to an outright protest of Tim Burton's upcoming ALICE IN WONDERLAND.
It seems AMC Theatres is unhappy with Disney. The Mouse is looking to shorten ALICE's stay in the theatres, giving her just a 12 week run. That would put the DVD on shelves by June 1st. That's a much shorter theatrical-to-home trip that most films get.
Reel Speak: Unless it's really, really good, it's rare for a film to run much longer than 10 weeks. AMC (and eventually other chains), do have a valid point: If audiences know that a movie will be out in stores in few months, why go to the theatre? With rising ticket prices and Blu-ray films looking spectacular at home, theatres just may suffer.
At the same time, Disney doesn't seem to be helping their age-long cause of bringing people out to the movies. ALICE seems like it would be better viewed on the big screen, and won't be available in 3D at home. It's also rare for the consumer to buy a movie they have not seen in the theatre. If they go in cold and not like it, they might just go to the movies next time.
Can't wait to take the whole family to see this in 3-D. The oldest loves the story, the little one loves monsters and I love Burton films so this should be awesome!
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